With the rebranding, UniCote® introduces a streamlined four-tiered steel solution suite: Select, Coastal, Extreme, and Lux. How are these offerings designed to anticipate and address the dynamic needs of architects, designers, builders, and the industry as a whole?
Expanding on my earlier point, we took the time to carefully listen to the industry and the diverse group of key stakeholders you just mentioned. We honed in on their pain points, particularly those they encountered when working with other building materials or the incumbent steel option.
First and foremost, there was a notable absence of the right solutions tailored to specific project locations and atmospheric conditions. The palette of available colours had grown repetitive and lacked freshness. In addition, the challenges associated with alternative building materials were causing headaches, severely limiting design flexibility, and compromising on the longevity of projects. In essence, the industry was asking for a genuine, high-quality alternative in this space.
Our ‘dynamic four’ (market offer) was curated to raise the bar. Our newly crafted suite of solutions caters to a wide range of locations and offer an extensive selection of vibrant colours and captivating patterns, all available in the beloved profiles that the industry has come to trust. Additionally, we have some exciting new profiles in the pipeline that we can’t wait to introduce.
UniCote® Select remains our flagship choice, known for its dependable durability and available in a vast array of colours. UniCote® Coastal, as the name suggests, provides that extra layer of protection, ideal for projects near the stunning yet demanding coastlines of Australia. UniCote® Extreme represents our latest innovation—a painted marine-grade aluminium range designed to excel in the harshest environments. Finally, at the heart of our innovative streak, UniCote® LUX combines aesthetics and performance flawlessly. It offers stunning patterned and textured finishes with a steel core designed to withstand corrosive environments. Its standout feature is the ability to design without constraints, replicating the look of timber, corten, zinc, and stone, with fewer drawbacks associated with these materials.